Sportswear, Athleisure... call it what you will but one things for sure it’s here to stay as a major player in your wardrobe. It has even broken into bridal couture thanks to the recent Fashion Week Adidas x Gucci collaboration.
If you are wanting to add some sportswear to your current look then vintage is definitely the way to go. Vintage pieces are eco-friendly and sustainable, incredibly versatile and unique, individual items. No cookie cutter, fast fashion here my friends!
The aesthetic evokes 90’s/00’s where 'who' you were wearing was just as, if not more, important than what you were wearing. The big names in this arena are your Nike, Adidas, Puma, Reebok, FUBU and Fila, as well as pieces featuring motorsports, baseball, basketball, hockey and football stars and teams.
For style icons you only need to look at the rap and hip-hop artists of the time such as Run DMC and the Beastie Boys, films like Clueless and Poetic Justice and Will Smith in The Fresh Prince, for example.
Credit: The Fresh Prince of Bel Air - ZUMA Press, Inc/Alamy, Janet Jackson in Poetic Justice
Credit: Beastie Boys, Run DMC